Salty Wave partners selectively and thoughtfully.
Any collaboration must align with the following values:

Care for animals and the natural world
Products, services or organisations must demonstrate genuine respect for animal welfare and environmental responsibility.












Honesty and Transparency
Partnerships are disclosed clearly and communicated with integrity.













Quality over quantity
We choose fewer collaborations, prioritising long term alignment over short term gain. 











Respect for community trust
Recommendations are made only for products or initiatives that are genuinely used, valued or supported by Salty Wave.












Sustainability in practice
Preference is given to ethical production, local makers, and environmentally conscious processes. 













Salty Wave does not participate in high volume advertising, mass affiliate promotion, or partnerships that conflict with these principles.